Why is Augmented & Virtual Reality Booming

Before talking about the thriving of virtual reality or augmented reality technology, we should know what VR & AR actually is. People always mix up augmented and virtual reality but they are two different things.

Difference between virtual reality and augmented reality

Well, Both sounds like a science fiction movie, but the two technologies have been getting a lot of hype these days. They allow us to travel to unknown destinations and become PokéMasters right from the comfort of our living rooms.

Virtual Reality

But how do these two technologies differ? Let’s clear out this.

Virtual Reality, or VR, is a wholly immersive experience that allows the user to interact with new virtual worlds. Instead of placing a palm tree in your kitchen, it makes you feel like you’re drinking rosé in the South of France. On the other hand, Augmented reality, or AR, allows people to add digital elements into their actual environment. You’ve probably interacted with this technology already. Pokemon Go, social apps, all use AR.

So, AR adds things to your existing world. It captures the real world environment and adds useful information to it, making a whole new informative environment. VR changes your world. VR creates computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment, such as a helmet with a screen inside or gloves fitted with sensors, but which play is better to incorporate into your work world?

If you’re looking to completely escape your office and avoid being interrupted by your annoying co-workers, we recommend VR. But if you’re looking to upscale your content and interact with your audience in a smart, thoughtful way, we recommend AR.

Well for starters, billions of consumers already own smartphone which supports AR applications. Apple and Android are encouraging developers to build AR applications to better connect with their customers. Retailers like Wayfair are already taking advantage of technology by letting shoppers see how their home would look with a piece of furniture before they buy it. On the other side, VR requires specific hardware, like an HTC Vive headset, which only a small percentage of the population owns, making widespread adoption slow.

Applications of Augmented Reality

Augmented Reality is one of the aspects of mobile technology and it has an impact on human lives in so many ways. Application development has become one of the most successful aspects of AR. There are several applications of AR technology in human lives. The growth of augmented reality (AR) applications in recent years can be attributed to solutions that allow consumers to visualize products and imagine what it might feel like to own the product or experience the service before actually purchasing it. As augmented technology becomes more sophisticated, cost-saving and helps in business applications growth, the demand and investment in AR will increase in coming days. The application of AR is diverse and they are as follows:  

Augmented Reality

1. Car mechanics adopting AR technology

Porsche, German automobile manufacturer specializing in high-performance sports cars, has been trying out AR as a new method to help mechanics during servicing and maintenance of their customers’. Their “Tech Live Look” allows Porsche remote servicing engineers the ability to use ODG smart glasses to connect with Porsche’s and get real-time assistance. The idea is to improve the efficacy of repairs and also help to deliver services on time to customers.

2. Medical training and surgery now implement AR in treatment

In medical training and treatment of patients, Augmented Reality is now being used. Its applications range from MRI equipment used in performing surgery to medicine. With AR, it is possible to make invasive surgeries more precise and safe. Augmented reality has the potential to revolutionize how physicians access data while treating patients, whether in the clinic or operating room.

3. F-35 Helmets feature AR

The F-35 helmets use AR technology and are specially designed to overlay AR features like real-time footage from the fighter’s array of external cameras directly into the pilot’s field of view. This advanced technology system allows the pilot to see a 360-degree view around their plane, thereby eliminating any blind spots. Pilots can zoom in on any areas of interest and are also pinged by the plane if a potential threat is detected.

4. Television broadcasts are using AR

From sports events to weather broadcasts, AR is becoming more common on your TV. AR is suitable for this kind of application and really brings some subjects to life for the people.

5. AR is a boon for interior design and modelling

Exploring the capabilities of this technology, it has found applications in architectural design and the construction. AR can help professionals to visualize their final designs with ease during the planning phase.

6. AR is entering the classroom

Another interesting application for AR is in your child’s classroom. Teachers and other educators are starting to introduce AR Technology to help engage children with the subject at hand and remember the things for a long time by AR based learning.

Like the many others, the possibilities of applications with AR are endless

Applications of Virtual Reality

Virtual Reality Technology has been adopted by all the three military training services – air force, army and navy. VR is being put to different uses in the military observation of a region to locate an enemy or ascertain strategic features. It is mainly used to train soldiers in a simulated battlefield. This gives soldiers the opportunity to learn without the risk of being injured or killed. Virtual reality helps to simulate many kinds of battlefield scenarios.

Virtual Reality Training

Application of VR in Real Estate

Real Estate agents can also upload the virtual images of real homes to be sold. So, instead of taking prospective clients to different locations, they can just view them through the virtual reality head-mounted display units from the comfort of their homes or offices. It saves time, effort and even cash for fuel that would have been dissipated into taking them there.

Application in cinemas

A lot of theatres are using VR technology now. They distribute head mounted display units to all viewers for each movie. When the effect of this unit is combined with powerful speakers that have been scattered all over the hall or theatre, it gives immersive experience. You will be engaged and fully immersed in the movie. In fact, you will feel like you are a part of the movie.

Application in automobile designing

Ford, an automobile giant has already adopted virtual reality technology in the process of designing vehicles. Virtual prototypes of any proposed vehicle will be uploaded on the common virtual reality platform where several engineers can view and make necessary recommendations before the actual vehicle is manufactured. This saves a lot of money, time and effort.

Application in the medical field

Using Virtual Reality technology, Surgeons are now able to figure out all the positions of unwanted tumours in the body of their patients. This will enable them to determine the best incision positions to be able to remove the tumours without facing any complications. It gives a clear view of every part of the human body.  

Application in the aviation industry

VR is being used to simulate a flying experience to train and test the trainee pilots by giving hands-on experience of the real-life situations. Every pilot has to pass the simulation tests several times before he can fly a real plane. The VR simulation technology makes the trainee feels like he is flying the real plane in the air. This is one of the oldest applications of virtual reality.

Conclusion

Digitally, we are growing very fast. With 68% having a smartphone and 84% adults using the internet globally, content is being consumed digitally at a fierce rate and publisher’s need to fulfill the need with immediate effect. As consumers expect the content to be at their fingertips, they also expect the content to be more fascinating using the AR and VR formats. Augmented and Virtual Reality is on the cusp of exploding and the future is expected to be more immersive, thus, making the use of computers, phones and tablet in a more fascinating way.

So, the diverse range of application of Virtual and Augmented Reality has led to its rapid growth in this digital world.  From medical and automobile field to entertainment and design, the AR/VR thriving in every domain.