7 most frequently asked questions about Virtual Reality
Virtual reality is not a new concept. It has been around for a while, but with updated features every now & then makes it naive for the users. For marketing professionals, every upgrade brings a challenge in order to figure how VR content fits into their marketing strategies & campaigns. If you are an amateur in VR & find it challenging to understand its implications, here are some of the most frequently asked about virtual reality marketing.
1. Is Virtual Reality a Fad?
Some say so, but its exponential permeation across industries & interest of companies like Facebook, Samsung, Google, and HTC who have sent forth their importance behind VR are two key evidence that VR is not fashion but a trend
2. What is the Forecast for VR Market?
When you include augmented reality, the virtual reality industry may end up supplanting the mobile industry. By 2021, VR market size is expected to reach to 215 billion U.S. dollars, according to 2017 statistics report. And the total number of active virtual reality users is forecast to reach 171 million by 2018.
3. What Demographics suits best for the VR Campaign Target?
As per the market size, it is evident that virtual reality will be a familiar technology for more number of people in coming years. With 171 million active users, there is a significant market to penetrate. Young audiences will make up the lion’s share of viewers Almost 80 percent of Generation Z (10 to 18) claims to be interested, with Millennials right behind them.
4. Should My Company Go to Live Experience or Computer-Generated Image?
Computer-generated images and animation have their place, but probably not in a marketing campaign. Amidst evolving consumer behavior, the interest is shifting towards a real-time experience than an image. The best way to convey your message is to show the real-life experience you offer, to maximize engagement with your viewer.
5. How Do I Create Good Content for This Medium?
A quintessential element to a successful VR campaign is to stand out & show something unique experience or activity that relates to your brand An excellent virtual reality experience, like any good marketing, tells a story, Substantially, more details for them to explore better.
6. How Do I Find the Right Company to Produce VR Content?
More demand for VR has created scope for production studios than ever before. Whether you are an established corporation or a bootstrapping startup, there is a studio to meet your needs.
7. Is Virtual Reality Worth the Investment?
If you want to remain in the competition & survive in the coming time, then yes, VR is worth an investment. The pace with which audience is shifting to VR, there are chances that you might shrink your audience size among current marketing campaigns. And taking into account that the medium can introduce your brand to new audiences who may have never heard of you before, it’s an investment worth considering.